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Title: | RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWER |
Authors: | Iain Ellwood |
Keywords: | Brand Management |
Issue Date: | 2002 |
Publisher: | Kogan Page |
URI: | http://localhost:8080/xmlui/handle/123456789/1350 |
Appears in Collections: | Brand Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Copy of Iain Ellwood - The Essential Brand Book_ Over 100 Techniques to Increase Brand Value-Kogan Page (2002).pdf | 1.3 MB | Adobe PDF | View/Open |
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