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Collection's Items (Sorted by Submit Date in Descending order): 1 to 5 of 5
Issue DateTitleAuthor(s)
2005BRANDING UNBOUND THE FUTURE OF ADVERTISING, SALES, AND THE BRAND EXPERIENCE IN THE WIRELESS AGERICK MATHIESON
2002RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWERIain Ellwood
2006RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWERLarry Light and Joan Kiddon
2009SIX RULES FOR Brand Revitalization Learn How Companies Like McDonald’s Can Re-Energize Their BrandsLarry Light and Joan Kiddon
2009Global Brand Integrity ManagementRichard N.Post & Penelope S.Post
Collection's Items (Sorted by Submit Date in Descending order): 1 to 5 of 5

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