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      <description>Title: BRANDING UNBOUND  THE FUTURE OF ADVERTISING, SALES, AND THE BRAND EXPERIENCE IN THE WIRELESS AGE
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      <description>Title: RETAILIZATION  BRAND SURVIVAL IN THE AGE OF RETAILER POWER
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      <description>Title: RETAILIZATION  BRAND SURVIVAL IN THE AGE OF RETAILER POWER
Authors: Larry Light and Joan Kiddon</description>
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      <description>Title: SIX RULES FOR Brand  Revitalization Learn How Companies Like McDonald’s Can Re-Energize Their Brands
Authors: Larry Light and Joan Kiddon</description>
      <pubDate>Thu, 01 Jan 2009 00:00:00 GMT</pubDate>
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