Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/1350
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Iain Ellwood | - |
dc.date.accessioned | 2024-12-08T12:59:12Z | - |
dc.date.available | 2024-12-08T12:59:12Z | - |
dc.date.issued | 2002 | - |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1350 | - |
dc.publisher | Kogan Page | en_US |
dc.subject | Brand Management | en_US |
dc.title | RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWER | en_US |
Appears in Collections: | Brand Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Copy of Iain Ellwood - The Essential Brand Book_ Over 100 Techniques to Increase Brand Value-Kogan Page (2002).pdf | 1.3 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.