Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/1349Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Larry Light and Joan Kiddon | - |
| dc.date.accessioned | 2024-12-08T12:56:50Z | - |
| dc.date.available | 2024-12-08T12:56:50Z | - |
| dc.date.issued | 2006 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1349 | - |
| dc.publisher | Kogan Page | en_US |
| dc.subject | Brand Management | en_US |
| dc.title | RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWER | en_US |
| Appears in Collections: | Brand Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Copy of Lars Thomassen, Keith Lincoln, Anthony Aconis - Retailization_ Brand Survival in the Age of Retailer Power-Kogan Page (2006).pdf | 3.19 MB | Adobe PDF | View/Open |
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