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DSpace at St. Xavier’s College
Browsing by Author Larry Light and Joan Kiddon
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2006
RETAILIZATION BRAND SURVIVAL IN THE AGE OF RETAILER POWER
Larry Light and Joan Kiddon
2009
SIX RULES FOR Brand Revitalization Learn How Companies Like McDonald’s Can Re-Energize Their Brands
Larry Light and Joan Kiddon
